Atkinsons
🔹 Atkinsons – The Quintessence of British Elegance and Olfactory Adventure
Atkinsons is a name that stands proudly among the legends of perfumery. Founded in 1799 in London by James Atkinson, this historic perfume house embodies the British spirit of refinement, eccentricity, and storytelling through scent. With roots deep in the Georgian era and ties to nobility—including a royal warrant from King George IV—Atkinsons perfumes have long been associated with aristocratic style, bespoke quality, and charismatic flair.
After a period of relative quiet in the 20th century, Atkinsons underwent a revival in the 2010s, presenting a new generation of fragrance lovers with a modern interpretation of its centuries-old heritage. These contemporary Atkinsons creations pay homage to their history while embracing bold compositions, intriguing narratives, and exceptional ingredients.
🔹 An Olfactory Revival with Character
Atkinsons' relaunch brought forth collections that honor both tradition and innovation. Each fragrance is a portrait of a character, a place, or a moment in time, brought to life with British wit and French perfumery artistry.
Among the most iconic collections are:
The Emblematic Collection: Featuring standout scents like 24 Old Bond Street, The Big Bad Cedar, and Lavender on the Rocks.
The Contemporary Collection: With bold, luxurious modern scents.
The Oud Collection: Marrying Middle Eastern richness with British elegance.
🔹 24 Old Bond Street – A Modern Classic
As the spiritual address of Atkinsons, 24 Old Bond Street represents the heart of the house’s story. This fragrance is a fresh, smoky, and boozy cologne that reimagines the original 1799 scent in a bold new way.
Top Notes: Juniper, cardamom.
Heart Notes: Rose, whisky.
Base Notes: Black tea, cedarwood, musk.
The scent is a clever blend of London gentlemen’s club notes: gin and tea, leather and wood. It feels sharp yet smooth, daring yet polite—much like the English dandy it was designed to evoke.
🔹 The Big Bad Cedar – Wild Sophistication
With The Big Bad Cedar, Atkinsons created a tribute to the untamed highlands of Scotland. It’s a woody scent with aromatic greenery, smoke, and moss, creating a rugged, masculine elegance.
Top Notes: Sage, cardamom.
Heart Notes: Virginia cedarwood, cashmeran.
Base Notes: Oakmoss, vetiver.
This is not your average cedar fragrance—it is mysterious, tactile, and atmospheric, telling a tale of windswept landscapes and windswept coats.
🔹 Her Majesty The Oud – Regal and Mysterious
Her Majesty The Oud is an ode to Gertrude Bell, a daring explorer and diplomat of the Middle East. This scent blends English rose and Middle Eastern oud in a captivating floral-woody blend.
Top Notes: Osmanthus, raspberry.
Heart Notes: Rose, saffron.
Base Notes: Oud, leather, vanilla.
It’s luxurious and warm, yet never overbearing. Ideal for women (or men) who want something mysterious, confident, and culturally rich.
🔹 His Majesty The Oud – The Scent of Power
Inspired by King Faisal I of Iraq, His Majesty The Oud is a bold, spicy, smoky oud fragrance that celebrates masculine strength and heritage.
Top Notes: Clove, tea.
Heart Notes: Leather, sandalwood.
Base Notes: Oud, cedarwood, incense.
With powerful sillage and complex depth, it’s a scent for those who love commanding presence and rich storytelling.
🔹 House Style and Philosophy
What defines Atkinsons fragrances?
Storytelling: Each scent comes with a detailed narrative, often rooted in British history or colorful personalities.
Anglo-Franco fusion: British heritage meets French perfumery know-how.
Elegance with a twist: Sophisticated but never boring; polished yet rebellious.
Natural ingredients: Many scents feature fine materials like rose, oud, tea, iris, and woods.
Atkinsons offers an olfactory experience that is at once dandy, aristocratic, bohemian, and daring—appealing to wearers with refined taste and an appreciation for the unusual.
🔹 Packaging and Visual Identity
Atkinsons bottles are a statement in themselves. Heavy, curved flacons with the emblematic lion crest and refined metallic caps reflect the brand’s aristocratic confidence. Labels are traditionally styled but not stuffy, echoing the idea that heritage doesn’t have to be old-fashioned.
The box presentations are equally luxurious, often with rich textures, deep colors, and royal flourishes, underlining the house’s regal origins and bold reinvention.
🔹 Performance and Usage
Longevity: Most Atkinsons scents are highly concentrated and long-lasting, especially those in the Oud and Emblematic collections.
Sillage: From moderate to strong—these are not shy perfumes.
Best for: Evening wear, formal occasions, cooler seasons, or anytime you want to make an impression.
Uniqueness: Each fragrance feels crafted and intentional, making them great signature scents.
They’re ideal for collectors, niche fragrance fans, and anyone looking to stand out in a world of mass-produced scents.
🔹 Target Audience
Atkinsons appeals to:
Lovers of heritage and storytelling.
Those who prefer complex, character-rich scents.
People seeking British charm with niche quality.
Perfume enthusiasts who appreciate unexpected notes and refined power.
In conclusion, Atkinsons is not just a perfume brand—it’s a narrative universe of scent, combining the best of tradition with bold artistic expression. From the royal courts of England to the high deserts of Arabia, each perfume invites you into a richly imagined world. With Atkinsons, fragrance becomes not just a smell, but a persona—timeless, witty, daring, and undeniably British.
