FRED HAYMAN
🔹 Fred Hayman – Beverly Hills Glamour Captured in a Bottle
Fred Hayman, often hailed as the "Giorgio of Rodeo Drive," carved a lasting legacy not only in high-end fashion retail but also in the world of fragrance. As a pioneer of luxurious West Coast style, Hayman helped define the glamour and exclusivity of Beverly Hills, and his perfumes serve as olfactory extensions of that world—confident, opulent, and undeniably iconic. With his flagship boutique at 273 Rodeo Drive, Hayman was instrumental in transforming the street into a global symbol of luxury, and his fragrances captured the essence of California chic, celebrity allure, and timeless sophistication.
The most famous and foundational scent from the Fred Hayman collection is 273 for Women, launched in 1989. Named after the boutique's address, this fragrance is a rich floral-oriental composition that immediately evokes a sense of glamour and confidence. It opens with vibrant top notes of gardenia, peach, apricot, and plum, delivering a lush and juicy introduction. The heart is a heady bouquet of jasmine, tuberose, ylang-ylang, and orchid, wrapped in an indulgent base of amber, sandalwood, musk, and spices.
273 is not a fragrance for the shy—it’s bold, sensual, and luxuriously feminine, perfect for women who embrace their presence and appreciate classic, full-bodied perfumes. This scent became a staple of the 1990s and is still worn today by those who seek elegance, strength, and nostalgic charm. Its long-lasting sillage and layered depth make it a standout for evening wear, special occasions, or whenever one desires to make a lasting impression.
Following the success of the women’s version, 273 for Men was introduced as a spicy-woody-aromatic fragrance that balances freshness and warmth. It features invigorating top notes of lavender, bergamot, and lemon, transitioning into a heart of cloves, amber, and jasmine, with a robust base of cedarwood, leather, musk, and oakmoss. It’s classic and masculine, suited for a man with refined taste, quiet strength, and a hint of West Coast flair.
Another notable release in the Fred Hayman collection is Hollywood, launched in 1990, which further cements the brand’s connection to celebrity glamour. This scent is softer and more romantic than 273, featuring notes of honeysuckle, rose, mimosa, mandarin orange, and amber. Hollywood is a perfume that exudes vintage femininity with a modern sparkle, reminiscent of golden-age screen sirens and red carpet elegance.
Fred Hayman fragrances are unified by a strong aesthetic identity—bottles often come in bold geometric designs, such as triangular or angular flacons, with luxurious accents of gold and red, emphasizing the glamour and prestige associated with the brand. These bottles reflect not only the scents inside but the aspirational lifestyle the brand promotes: sun-drenched luxury, effortless opulence, and unapologetic beauty.
In terms of performance, these fragrances are known for their long-lasting sillage and projection. Especially the original 273 for Women, which remains potent and enveloping, developing richly over time. These are evening fragrances, best worn when dressing up, going out, or stepping into spaces where one’s scent is part of the outfit—a signature of presence and elegance.
The wearer of Fred Hayman perfumes is someone who values glamour with substance. They are drawn to vintage style, appreciate bold fragrance profiles, and embrace their femininity or masculinity with confidence. These perfumes speak to a classic sensibility, unafraid to stand out, and deeply rooted in American luxury and West Coast heritage.
Though newer celebrity fragrances and minimalist designs dominate today’s perfume shelves, Fred Hayman’s offerings remain distinctive and timeless. They recall a time when fragrance was an accessory of personal style—bold, expressive, and intimately tied to one’s image. These scents don't chase trends; they celebrate individuality and history.
In conclusion, Fred Hayman’s fragrances are a tribute to Beverly Hills elegance, red carpet magic, and enduring sophistication. From the iconic 273 to the glamorous Hollywood, each bottle encapsulates a different aspect of sunset-hued luxury and confident allure. For those who want their fragrance to tell a story of legacy, beauty, and presence, Fred Hayman remains an exceptional and unforgettable choice.
