Police

🔹 Police – Urban Edge and Bold Identity Encapsulated in Scent
Police, the Italian lifestyle brand founded in 1983, initially made its mark with bold sunglasses and accessories before venturing into fashion and eventually fragrances. Known for its urban attitude and rebellious character, Police fragrances mirror the brand’s edgy street style with bold, dynamic scent profiles and eye-catching bottle designs. These are perfumes made for individuals who want to express their uniqueness with confidence, energy, and a touch of provocative glamour.

One of the most recognized scents in the Police lineup is To Be—launched in 2011, housed in a striking skull-shaped bottle that quickly became iconic. The fragrance itself is a spicy-woody blend featuring grapefruit, black pepper, violet leaves, cedar, and patchouli. It's designed for the daring man, someone who embraces contrast and thrives in the spotlight. This success spawned numerous flankers, including To Be The King, To Be Rebel, and To Be GoodVibes, each exploring different olfactory paths like smoky amber, sweet leather, or metallic citrus—while always maintaining the rebellious DNA.

For women, Police To Be Woman offers a fruitier and softer variation of the original, combining apple, white floral notes, and musk. To Be Rose Blossom adds a deeper, sensual layer with jasmine, vanilla, and woody accords, ideal for evening wear or confident statement-making. These scents don’t aim for subtlety—they’re unapologetically bold and made for those who want to be noticed.

The Scandal and Icon collections also offer distinctive takes on masculinity. Police Icon is a fresh-woody fragrance with notes of bergamot, lavender, and musk, while Icon Platinum introduces deeper resinous elements and spice. These scents are more refined but still carry the recognizable Police energy—youthful, daring, and impactful. The bottle designs here resemble falcons or armor, reinforcing the brand’s identity as bold, independent, and strong.

A key feature of Police fragrances is their strong visual identity. Bottles come in unusual shapes—skulls, shields, helmets, or sculpted figures—often in bold colors like chrome, matte black, or electric blue. This makes them instantly recognizable on shelves and popular among younger consumers looking for something visually striking. The packaging alone often becomes a conversation piece and is a large part of the fragrance’s appeal.

In terms of performance, most Police perfumes offer moderate longevity, typically lasting 5 to 8 hours depending on the concentration. Eau de Toilette is the most common format, though some editions also come in stronger Eau de Parfum versions. Projection is generally strong in the opening phase and settles into a noticeable but comfortable presence.

Targeted primarily at younger audiences, Police fragrances work well for casual and nightlife settings, gym bags, or day-to-day streetwear. They’re ideal for those who prefer straightforward, assertive scent profiles with mass appeal—often featuring sweet, spicy, or woody elements combined in accessible and energetic compositions.

Beyond scent, Police uses fragrance as an extension of self-expression. Much like its fashion and accessories, the perfumes are created to empower individuality, courage, and freedom. Whether you're drawn to the rebellious edge of the To Be series or the bolder sophistication of Icon, each fragrance serves as a personal badge of attitude.

Police doesn’t aim to compete with luxury niche brands; instead, it carves out its own lane—accessible, energetic, and instantly recognizable. It’s fragrance for the confident, for those who walk their own path and want their scent to walk with them boldly.